COOPER HEWITT 

BY FUCHEN KUANG 
2019


Cooper Hewitt is my favourite museum in the grand new york area. But most of the visitors never heard about it, and they prefer chose to visit MoMA or Whitney and skipped Cooper Hewitt. I tried to find out the issue, and i found that Cooper Hewitt does not highlight them strongest point to beat the competitor. They use very traditional and classic museum design style black and white to make them looks very elegant. But actually, the Cooper Hewitt is not a modern art museum; they are focusing on diversity and technology. They should point it out.
That is the reason why I use red and green as my core color code. Meanwhile, Cooper Hewitt has a K-12 education program which is needed to promote. So I thought red and green could create more energetic museum culturally.






Original Cooper Hewitt logo designed by Pentagram