adidas China Offical Website Redesign

Brand design
Brand identity
Experience design
Web design

The client is transitioning its omni-channel user system to consistency, as well as relying on mature WMS platform to enhance the shopping experience for Adidas consumers.


Digital design system
Adidas e-commerce platform is an important part of its business. Sprint with the in-house design team to create a digital design system to meet the needs of today and tomorrow. During this process, user experience "issues/challenges" such as interaction patterns and navigation frameworks are iterated and evaluated to ensure consistency and ease of use.

At the same time, core visual digital design concepts and an extensive UI suite using atomic design methods were developed. The resulting design system extends visual recognition processing to all digital touchpoints, providing a more intuitive and modern interface for Adidas customers.